Gambling Spend Surges in Ireland Amid Cost-of-Living Pressures
Ireland is witnessing a significant rise in gambling expenditure as economic pressures continue to squeeze households. Recent data from the Central Bank indicate that consumer spending on gambling grew by more than 20% year-on-year in October 2025, highlighting a concerning trend amid ongoing cost-of-living challenges.
Experts warn that some individuals, under financial strain, are turning to gambling in a bid to offset economic hardship a strategy that can exacerbate financial instability and mental health risks. Addiction counsellors note that marketing tactics such as social media advertising and free bet promotions make it increasingly difficult for vulnerable individuals to avoid gambling pitfalls.
Barry Grant, a specialist with Extern Problem Gambling Services, commented: “Economic hardship and advertising saturation are driving many toward gambling. The perception that gambling is a quick way to solve financial problems is a serious misconception that can have devastating consequences.”
The public health impact of gambling addiction remains substantial. Professor Colin O’Gara from St John of God Hospital emphasised the challenge regulators face in addressing this growing issue. He highlighted the dual potential of artificial intelligence in gambling: while AI tools could be used to identify risky behaviour early, improper regulation could also see them misused to further encourage high-risk betting.
Regulatory authorities are taking steps to address the issue. The Gambling Regulatory Authority of Ireland is set to fully implement its licensing regime in 2026, introducing civil and criminal enforcement measures aimed at curbing unlawful gambling activity and protecting vulnerable consumers.
Experts are calling for stronger public health framing of gambling harms, challenging traditional views that frame gambling as merely a moral failing rather than recognising its neurobiological addiction potential. As gambling expenditure rises, this approach is increasingly viewed as essential to protect at-risk populations and mitigate long-term societal costs.
Aaron Joyce, Newswire, LTT Media; Newsdesk; 1 January 2026
